Chopni Marketplace

We have been receiving much questions about the shipping, such as  how much should I charge my customers for shipping? Is it too much or too little? Would it be worth it to offer shipping for free? Every seller should first think about the shipment they are going to provide to their customers. The shipment costs are extremely important to be evaluated beforehand. For example if you are selling a handmade one of a kind piece of art the shipping wouldn't be much of an issue, as your customers will get something unique for their order, but if you are in more competitive situation, where you provide something more mainstream, it will be best to see how your competitors are proceeding.  Whether you are going to provide free delivery for your items or paid service, you should take into consideration to what this may lead. We will give you some details about the different options you have below. Calculated Shipping Knowing your exact cost for shipping is p...

Define your target audience A good copy is not going to convert just because it sounds good. A well-written copy is one that is aware of its audience. That means you need to have an understanding of who your target audience is before you start with your description. For example if you are an online clothes boutique, picture the women who are going to wear your dresses. What would they like about your clothes, but do not stick to all the details. Just give them a brief, but on the point benefits list that makes your products stand out from the others. What would they need to know to make an informed buying decision? How exactly your product will improve their lives? What will inspire your potential shopper to grab your products instant? How will wearing your products will make them feel? Structure is important Make sure to take into account readability and keep the structure of your description clean and well arranged. If your product descriptions are in o...

Chopni.com has now opened doors to one of its newest categories for products with free shipping. All of seller’s products which has no shipping fees will be automatically transferred to this new section called Free Shipping goodies . To help provide our customers with the best possible buying experience, we at Chopni.com have decided to feature this category on our marketplace. The category will give our customers all products that support free delivery featured at one section for a better visibility and exclusive item options. Sellers  who would like their products to be featured on Chopni.com Free Shipping goodies section will have to adjust their shipment options in their seller’s accounts. Each seller has that option available when they click on their shipment module, they can select a free delivery tag and fill 0.00 in the price field. Manufacturers can adjust their shipment costs having in mind the shipping companies policies according to their contracts. For ...

Cover Art Your online shop should look and feel like a respectable place of business and the visuals play an important role. Think of your potential shoppers who in most of the cases decide based on a feeling, need and emotion. It is highly important to make a good first impression in order to catch their attention and compel them to add to cart. This means good branding and high quality photos. In online businesses it’s the minor details that matter most, so we encourage you to start with preparing a beautiful cover photo to your shop. In our marketplace the needed dimensions for a cover photo are 1300 x 100px and for a beautiful logo art - 500 x 500px.   Behind every successful product there is a good cover artwork included. Here, at Chopni.com, we stick to cover art on the welcoming page of every seller in order to give them a chance to appropriate welcome their potential shoppers. We suggest you put an extra effort in preparing a retouched and edited...