Creating a story

Building Trust

The real power behind a good written story is to create trust in your customers. Every story should develop authenticity and give the customers in-depth knowledge about your brand. Stories as always have been a powerful tool in human communication. The more descriptive and detailed you are in your story, the more benefits you can get from developing a trust in the brand, as people naturally feel your business is trustworthy. It is the emotional touch that builds trust and understanding, so you should share insights such as the inspiration behind your products, the joy and love you have while creating them. This will make your story memorable and shareable, which is your purpose.

Customers are captivated by good stories with human emotions behind them. Every business whether it realizes it or not has a story. You should find the one that attracts and gives a clear statement of your business. As you are telling your story, you should remain honest and transparent. You should clearly explain the roadmap, goals and the journey you have taken. The customer will be captivated by your honesty and willingness to help them find the appropriate product for them.

People easily recognize when you are giving them fake story just to sell your goods. When you start writing your story you should first think of the customer needs instead of the monetary value. Give a clear explanation of the value behind the product whether it is the hard work put into action, the diligence and persistence, the spark of inspiration or the motivation. Trust is a product of commitment to quality and excellence and that is expected to be explained in your business story.

Authenticity

Authenticity is not just another trendy marketing buzzword. As a business owner you should give clear statements who you are and what makes you special.  Your story should be personalized so that customers do not get the feeling of something being marketed to them. It should have a personality. Personal stories make the connection between your business and your customers more intimate and real.

Do not write a story that is like everybody else just because it sounds good. Concentrate on your own value and let your personality shine. Authenticity comes down to giving the customers a reason to care about your business and products. Customers are more easily persuaded to care about products that make a difference somehow.

The real key behind being authentic is to spark an action via your story, to make customers believe in you and your products and buy from you. A great brand story must also be deep rooted in purpose. When there is a purpose driving your story, audiences engage. Think about what is your purpose and what are your core values, whether you would like to make an aesthetic statement in the world via your clothes or give people cozyness via your home decor.

Simplicity

Having a story in your Seller profile makes your brand more reachable to the audiences. In order the story to be captivating and shareable it should be easy to read, understand and absorb. Therefore, every seller must think first for the language used. The simpler - the better. At its essence the story is not about your company, but more of the behind the scenes situation. What has driven you to do what you do, what challenges you have overcome, what have you achieved and most importantly why are you doing what you do. These are all questions that should be answered in your story.

Being simple is powerful as it gives the customers an easy way to approach you. The sophistication of the language will not create the connectivity the way simplicity does. When the customer buys something from you they should feel like a part of that story. That is why it is essential your story to be approachable and create an emotional buy-in. Shorter stories are easy to remember. Essential part of the simple message is being shorter. We recommend to write your story just in few simple sentences.

Straightforward messages tend to be memorable and deliver results. The simpler the message, the easier to make conclusions about the products behind it. The core message should be easy to be absorbed and to be shared afterwards. Every seller should put special attention to the key moments in their story and make them as clear and short as possible.

Structure

There are different ways to structure your story, but is should give an insight on main points such as: “Which problem have you solved?”, “What insights did you have and what helped you?”, “How are you doing to solve the problem or what have you done to solve the issues?, as well as “ What is your mission?” The idea behind this questions is to give the reader the understanding what drives you and why they should buy from you. It is best if you can share your inspiration with them, so that they fell the connectedness with your products.

The structure must be easy to remember. Every story needs a strong beginning, middle and end. The beginning is key in hooking the viewer. You need to capture their attention. It is the part where you introduce your main character - you. The start of the story usually answers the questions when and where at the beginning, so think about the settings of your plot.

The next part or the middle should give answers to what, how and why. Think of the motives behind the steps. Give valuable moments the correct tone so that they may catch the audience. You may involve humorous moments of the journey which will make you more easy to reach and human.

The last part or your conclusion is the part where you put your call to action. What do you want them to do with the information they’ve learned? Describe how much better their world will be with your products and it will meet their needs.

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