PICK UP THE RIGHT KEYWORDS
Using keywords in your listing title, description and tags helps shoppers searching on Chopni.com find your items easier, reach potential byers and get traffic from external search engines like Google. If you would like to be successful on online platforms like Chopni.com you should put efforts in finding the right keywords that will help your business thrive and get found. Below we will give a few suggestions on how to work with the keywords in order to be efficient and your business to get noticed.
Titles
When we are speaking about your listings titles you should know that the more descriptive your title is the more you will be able to get found by potential buyers. One of the best tools out there to find whether or not your keywords will drive traffic or/and are highly searchable can be via Google Trends or Google Keyword Planner. Descriptive titles help shoppers quickly identify items when scanning search results, so having a succinct description of the item at the beginning of the title is important not only because it holds more weight in searches, but because shoppers will only see the first few words of a title in search results. An effective title should consist of stick to the point keywords that give concise information for your product, are attractive for the customer to search for. Be extra careful as not to overextend your title with meaningless keywords just because they sound trendy.
Tools
Google Keyword Planner is a free tool that make it easy to conduct keyword research. When you input one keyword, multiple keywords, or even a website address, Google will spit out a list of related keywords along with simple metrics. This will help you evaluate the competition and adjust the keywords that most relate to your business, but remember to stay relevant to your brand and business. Do not use words simply because they are trendy now. Use words that best fit what you are selling.
Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it'll give you results that show how much web interest there is around a particular keyword, It'll also give you more dynamic insight into a keyword with information like relative popularity of a search term over time which can be useful to try before you write down your keywords.
Relevance
When first starting to write your own titles think of the relevance. For instance, if you own a company that sells dresses, it's likely that you'd attract more interested clients by targeting keywords such as "handmade summer dresses made by linen" rather than just "dresses".
Sure, optimizing for only "dresses" has its place. But there's no doubt that this keyword will attract a much more generic audience that may not be looking for what you have to offer. Go for the relevant, long-tail keywords instead, stating as much detail as possible.
Descriptions
We have another detailed article about how to write good descriptions for your products listings which can be found here. Keep in mind that shoppers can’t feel, touch, try-on, or smell your item, so a detailed listing description is very important. It’s also another place for you to incorporate some of the potential keywords that shoppers might use when searching for a product like yours. Do not forget to think about potential search not only in the platform but from search engines, so make efforts to be relevant, descriptive, give details as much as possible about the fabrics, sizes, etc. and whatever you think important for your customers. Trying to anticipate shoppers’ searches isn’t an exact science but you can regularly check your listings status and visibility and evaluate whether or not you are using the correct keywords in your description.
Tagging
We do support tagging in your listings. You have unlimited number of tagging on Chopni.com. We recommend you to use as much as possible tags to improve your products visibility. At a later stage you may remove the tags that are not working for you. The “power” of a keyword increases when it’s repeated in both the title and tags, so be sure to include the most important phrases in the beginning of your titles and in your tags.
www.chopni.com
Коментари
Публикуване на коментар