Tips to create a catching product description

PICKING UP BRAND NAME
/NAME FOR YOUR SHOP/

If you need to choose a great brand name for your product or business, you should consider the importance of the name in your branding efforts. Your name is an extension of your brand and it can reinforce the value you provide or can make people turn away from your business. This step is one that many new sellers stumble at in the shop opening process. If you are a new business you would want to pick the perfect name that will lead to growing customer base.

Authenticity

The most important step to have in mind when picking up names for your shop and business is to stay authentic to you and your brand. There are a lot of businesses similar to yours out there who may or may not have similar names. Try to be careful with that. It is good to show a distinction between you and other brands close to your niche. Do a fuzzy search on Google and see what comes up. Chances are, those companies with names similar to yours, will have a page one listing on Google. You don't want your customers thinking that's you, so you can either completely change the name you have in mind and look for an alternative or somehow slightly alter it.

If your preferred shop name has already been taken, but you really want to use that name, this is not something to worry about as there are a lot of things you can do if that is the case. If you’re in this boat, try adding the word “shop” or “boutique,” your location or even your initials to the end of your desired name. You can also add your own name to the brand name, but this will not give your customers any value and it is more likely to be passed by. These names just aren’t memorable or imaginative and thus more ignorable.

In the best case scenario you would want a name that is unique and memorable. That is challenging as each year the trends are different. Some people tend to rush the process, which can land them with a mediocre name. The best idea we can give you is to make lists of candidate names and ask others for their opinions or convey a paid survey. You may find a good combination of ideas that make the perfect name. You can hire a marketing company do the whole research instead of you and come up with a name, but this is the most expensive case scenario.

Create an impact

A brand name should create an impact in order to be easily spotted, easy to recall and eventually to be shared with others.In order to do that you should stick to the following rules:

Pick short name and easy to pronounce

The names that are the most successful have a short phrase in them or a mix up between two popular words. It doesn’t have to be extremely clever, but it should be clear. The clearer the message the more people will be inclined to use it, share it and like it. Try to be precise and to be on the point with what your main message will be. How would you like to be remembered? You may come up with a catchy name from the start but make sure it is easy to be translated and pronounced if not on all languages at least at the markets you would like to target. An easy pronounced brands are easy to be remembered. We also would like to advise you to avoid unusual spellings as this may additionally sophisticate your brand name.

Add what you sell

For example if you are selling dresses or have a boutique add it to the brand name and thus be easily recognisable to your future customers and the online crawlers. This will not only be good for your SEO efforts but will boost the recognition of the brand and will give the eventual seekers of this particular goods a chance to find you in organic searches. Write down a list of desired brand names and check which of them are more inclined to be misinterpreted. Remove them from your list and pick the ones with the clearest statement in it.

Check the trademarks and language uses

Legal process is also an important part of considering brand name. Make your thorough research before you proceed claiming a name and starting a campaign. Always check the international implications. More than one company has been embarrassed by a new name that had negative and even obscene connotations in another language. Another vital point is the copyright policies. Make sure you are protected and your trademark is protected as well. Do the necessary legal steps to reserve the rights for your trademark in order to gain the ability to prevent future competitors from using it.

Spelling

We advise you to avoid unusual spelling in your brand name. When creating a name, stay with words that can easily be spelled by customers. Some new business owners try unusual word spellings to make their business stand out, but this can cause trouble when customers try to "Google'" your business to find you, or try to refer you to others. We advise you to stay with the traditional word spelling, and avoid those catchy words in the brand name. They surely sound good when explaining your business to your relatives or co-workers, but will not do you good when you would like to be noticed and remembered.

Pick familiar words

This advice is a tricky one. There are a lot of big leaders out there who thrive and have non-common one-of-a-kind used words for their brand - for example one quirky word is “Google”. However, their success, we advise you not to use nonsense words and not to try to made up new terms as this is a big risk. Instead try to come up with a well known terms, phrase, word that relates to your business.

Ask your customers

As you have read the lines above you surely have come up with a few different name choices.  Try them out on potential customers, investors or co-workers. Ask questions about the names to see if they give off the impression you desire, make a public poll or ask in a more personal conversation over the phone. They will surely be thrilled to help you out when picking up a brand name.

Picking up the perfect name is not an easy task and that is why we are here to help you out. If you would like to start your online shop with chopni.com and need advice, please contact us at support@chopni.com and we will be glad to assist you. If you are already a seller on our platform you can change your brand name via asking for assistance our team at support@chopni.com

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